Case Study
In today's fast-paced and ever-changing business landscape, it is essential for organizations to have a structured and data-driven approach to decision-making. This case study will explore how one company navigated a series of challenges by implementing a process from data gathering to evaluation.
| Case Study | Business Crisis | Sales & Marketing | Business Proposal |
|---|---|---|---|
| Challenge | A small restaurant is struggling to attract customers and is in danger of going out of business | A small clothing store is struggling to attract customers and has seen a decrease in sales over the past few months. | A manufacturing company has recently received a large order from a new client, but the production process requires a specialized machine that the company does not currently own. The company has three options: purchase the machine, rent the machine, or outsource the production to another company. |
| Data gathering |
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| Data Analysis | Identify the root cause of the problem. Brainstorm possible solutions to the problem, considering factors such as cost, feasibility, and potential impact. In this case, the team may discover that the store's marketing and advertising strategies are outdated and not effectively reaching the target audience. | Conduct analysis to identify the root cause of the problem. Brainstorm possible solutions to the problem, considering factors such as cost, feasibility, and potential impact. | Consider factors such as cost, quality, and timelines. Brainstorm possible solutions to the problem, considering factors such as cost, feasibility, and potential impact. |
| Recommendations | The recommendation should be actionable, cost-effective, and realistic. | The recommendation should be actionable, cost-effective, and realistic. For example, the team may suggest updating the store's website and social media presence, running targeted ads on social media, and offering promotions to incentivize customers to visit the store. | Recommend a solution to the company. The recommendation should be actionable, cost-effective, and realistic. For example, your team may recommend renting the machine to complete the production process, as this option may be more cost-effective and efficient than outsourcing production or purchasing the machine. |
| Implementation | Improve the Menu, Train Staff, Enhance the Ambiance. | This may involve updating the store's website and social media accounts, creating and launching targeted social media ads, and designing and implementing promotional offers. | This may involve researching and identifying a reputable machine rental company, negotiating rental terms and agreements, and overseeing the production process. |
| Evaluation | Track Progress, Collect Customer Feedback, Adjust Marketing Strategy, Review Menu Performance, Review Staff Performance | Evaluate its effectiveness. Monitor sales data, customer feedback, and employee feedback to determine whether the solution has had a positive impact on the store's performance. If the solution is successful, continue to monitor and adjust as needed. If the solution is not successful, consider alternative solutions and repeat the analysis and recommendation process. | Evaluate its effectiveness. Monitor production timelines, quality control measures, and overall cost to determine whether the solution has had a positive impact on the company's performance. If the solution is successful, continue to monitor and adjust as needed. If the solution is not successful, consider alternative solutions and repeat the analysis and recommendation process. |